Who I am & what I do

Norma Jean Evans

Norma Jean Evans is currently the Director of Sustainability & Business Services and a President’s Award for Excellence recipient at Cranbrook Educational Community, one of the world’s leading centers of education, science and art. She has over 25 years of professional and consulting experience in business administration, management and operations.

She was drawn to sports early in life and excelled on and off the basketball court. She was a four-time Hall of Fame player, NCAA collegiate standout, All-American, coach, member of the Women’s American Basketball Association Virginia Wave professional team and chaplain for the Women’s National Basketball Association (WNBA) Detroit Shock. After her sports career abruptly ended, Norma Jean worked hard to pivot and stay at the top of her game. Over the course of her career, Norma Jean climbed from the administrative ranks to supervisor, manager, director and senior executive. She is now a respected leader coaching and mentoring rising and next generation leaders. Through her own life experiences, career and sports journey, she has realized her passion, that women and girls can benefit from coaching, mentoring, development and being strategically taught principles to manage and apply to any part of their lives.

Norma Jean serves as Life Coach, Mentor, Program Developer and Founder of the Sustainable U! Women and Girls Development & Empowerment Institute, a program focused on career management, life skills, talent and leadership development and entrepreneurship for long-term sustainability. She also created and developed the Transform-4-Life Multi-Youth Sports Camp, designed to teach and equip athletes with physical training as well as critical life skills.

She is currently serving on the Board of Directors for Vista Maria, an organization with a legacy of rescuing and restoring women and children, delivering innovative care, support, treatment and education so that vulnerable youth heal, believe in their worth and build the skills needed to succeed. Norma Jean says, if “at risk” would have been a label used when she is was growing up, it would have been assigned to her. She had several coaches, mentors and leaders who came alongside her and her single mom to help her focus and reach her goals.

She also serves as a mentor in Detroit Public Schools for the Women of Tomorrow Mentor & Scholarship Program, which operates in close to 200 public high schools, changing the lives of approximately 4,200 at risk high school girls annually. A former member of the Rotary Club of Birmingham Michigan Board of Directors and Co-Chair Youth Services Committee, she co-created the “Better You Read! Better Your Life!” Literacy Program focused on improving the reading skills and lives of Pontiac Elementary School youth. One of her proudest achievements was receiving the Rotary District 6380 George Hedgespeth Literacy Award, recognizing her for her commitment to literacy, a stepping stone to improving lives.

Norma holds a bachelor’s degree in Business Management and a Master’s in Urban Affairs from Norfolk State University. She also attained certificates of achievement from the University of Vermont in Sustainability, Bill Winston Ministries Joseph Business School “Train the Trainer” Kingdom Entrepreneur Program and Finance for the Non-Financial Manager from Michigan State University Eli Broad College of Business. She is a published Author, co-owner and co-founder of BeNe International LLC, a company providing technology and sustainable business solutions for small businesses. Norma has been married to her husband Bill for more than 26 years. Their goal: Matthew 6:33 for life!

Contact Information
Email: nje@normajeanevans.com
Twitter: @Norma Jean Evans
LinkedIn: @Norma Jean Evans
Instagram: coachnormaj


NJE's engagements

Norma Jean Evans is very engaging and as a result, works with many organizations and causes. This list includes her current primary engagements but doesn’t fully grasp her many contributions in the Detroit Metropolitan Area and beyond.


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48660 Pontiac Trail #930127

Wixom, MI 48393-9998

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