Who I am & what I do

Norma Jean Evans


I am Norma Jean Evans

I was drawn to sports early in life and excelled on and off the basketball court. As a four-time Hall of Fame player, NCAA collegiate standout, All-American, coach, member of the Women’s American Basketball Association Virginia Wave professional team, and former chaplain for the Women’s National Basketball Association (WNBA) Detroit Shock, I worked hard to stay at the top of my game. I learned team and leadership concepts at the highest levels and honed those skills – applying them to my career and as an entrepreneur.

I started out coaching and equipping girls and young women for success on the basketball court. Through my own life experiences and journey, I realized women and girls can benefit from coaching, training, and development preparing them for their careers, entrepreneurship, and any level in life. As an athlete, employee, and emerging leader, I had multiple coaches, mentors, and leaders who stepped into my life to help me develop and continue to grow into an emerging leader, and entrepreneur. I am passionate about my purpose and assignment to help coach, equip, and teach the next generation by showing them how to manage and develop winning strategies in life, career, leadership, and business off the court.

I am the creator and founder of Transform-4-Life, a Total Transformation Youth Multi Sports Camp, which provides physical, spiritual, entrepreneurship, financial, leadership, and life skill training for athletes. Having walked in the shoes of an athlete (whose professional career abruptly ended), I understand first-hand why athletes must be educated and equipped on how to manage, sustain, and elevate their careers and businesses beyond the game, fame, or injury.

I also founded the Sustainable U! Women, and Girls Development and Empowerment Institute program, providing coaching, education, and enrichment for the next generation of women and girls. The institute prepares them for their careers, leadership, and entrepreneurship. Students learn finance, wellness, cultural competency, professional etiquette, as well as soft and critical life skills required for a sustainable LIFE!

I am extremely excited to launch my groundbreaking “MANAGEMENT FOR SELF, CAREER AND BUSINESS PROGRAM.” You will learn how to BLOOM (Balance, Lead, Own, Operate, Manage) your Self, Career, and Business! The BLOOM SCB program is a business and home life management program that empowers and prepares rising entrepreneurs and professionals who desire to manage, sustain, and elevate their businesses and talents beyond start-up and side hustle. It’s time to BLOOM YOUR SCB!

I am currently the Director of Sustainability & Business Services at Cranbrook Educational Community, one of the world’s leading centers of education, science, and art. I have over 25+ years of managerial experience leading over 28+ organization-wide business administration and operations service units in excellence.

I earned a bachelor’s degree in Business Management and a Master’s in Urban Affairs-Human Resources Planning & Administration from Norfolk State University. I also attained certifications from the University of Vermont in Sustainability, Bill Winston Ministries Joseph Business School “Train the Trainer” Kingdom Entrepreneur Program, and Finance for the Non-Financial Manager from Michigan State University Eli Broad College of Business. I recently attained a Digital Marketing Certification from George Washington University to broaden my professional and entrepreneurial skills. I am a published author, co-owner, and co-founder of BeNe International, a company providing sustainable technology and business solutions for small to medium-sized businesses. I have been married to my husband Bill for more than 28 years.

Contact Information
Email: info@normajeanevans.com
LinkedIn: @Norma Jean Evans


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48660 Pontiac Trail #930127

Wixom, MI 48393-9998

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